01Method
How we build, launch, and run your gym.
Three phases, milestone-gated. We commit to a date in the intake call and tie half the setup fee to actually hitting it. If we don’t ship, you don’t pay the second half.
01Intake
01
60 minutes
We learn your gym.
One call. Your members, your programming, your billing model, what's broken, what isn't. By the end we've sketched the platform, the site, and a launch date you can hold us to.
What we ask for
- 01Who do you serve and how do they discover you?
- 02What does a member's first 30 days actually look like?
- 03Where do bookings, billing, and programming live today?
- 04What's the one thing that breaks every month?
- 05What does success look like 90 days after launch?
What you get
- 01Scope sketch (sites, platform features, integrations)
- 02Launch date — committed, not estimated
- 0350/50 milestone schedule with money tied to delivery
Milestone
Half of the setup fee on signing — the rest the day you go live.
02Build
02
2–4 weeks
We build it around you.
Your site, your platform, your branding, your workflow. We migrate members, train your team, and run a soft-launch with you in the room. Half the setup fee on signing, half the day you go live.
What we ask for
- 01Brand assets, fonts, color, and any copy you've already written
- 02Member list export from your current system (if applicable)
- 03Programming library or session templates
- 04Stripe account access (or we set you up)
- 05Domain DNS access for go-live
What you get
- 01Marketing site on your domain — launch-ready
- 02Member portal with class booking, profiles, billing
- 03Coach-side tools for programming and roster management
- 04Member migration completed and verified
- 05Team training session (recorded for future hires)
Milestone
Launch date hit. Second half of setup fee due. Site live.
03Run
03
Forever
We keep running it.
Hosting, updates, security, support, feature requests. You coach. We ship. Every month you stay, the platform sharpens for the next gym — and yours gets the upgrades for free.
What we ask for
- 01Tell us what's awkward — we'll ship a fix
- 02Tell us what's missing — we'll prioritize it
- 03Tell us what you wish existed — we'll evaluate
What you get
- 01Uptime + hosting + SSL + daily backups
- 02Security patches and dependency updates
- 03Same-day support on the Studio tier and above
- 04Feature requests evaluated weekly, shipped on cadence
- 05Quarterly platform reviews with the founder
Milestone
Month-to-month, no contract. Cancel any time. We earn it monthly.
04Step in
Pick a date. We’ll hit it.
Most gyms launch in 2–4 weeks from kickoff. Multi-location or heavy custom integrations push to 6–8. We commit, then we ship.
Book the intake call